Walk along the
Kalverstraat or Leidseplein, and Amsterdam, just like any European city, offers plenty
of retail therapy to make the heartiest shopper blush. And that retail therapy includes
discount clothing giants like C&A and H&M. Now a coalition of
retailers, from IKEA to Carrefour, have a announced a Code for Environmentally
Sustainable Business.
This coalition between the European Retail
Round Table (ERRT) and EuroCommerce claims that it is committing retailers to improve
their operations in six areas:
- Sourcing, by promoting more environmentally sustainable sourcing and production of products.
- Resource efficiency, by improving the environmental performance of the retailers' premises.
- Transport and distribution, by improving the environmental performance of distribution and where the retailer does not operate its own fleet, working with transport providers, as well as by supporting the sustainable mobility of customers and workers.
- Waste management, by putting in practice measures aiming to prevent or reduce the impact of waste on the environment.
- Communication, that is, encouraging more sustainable consumption and which promote responsible consumer behavior regarding product use and disposal.
- Reporting, by regularly reporting on the above commitments, which to some may seem like cheating, so let's just say there are 5 areas.
If these
proclamations all sounds very vague and broad at the same time, that is because they
are. The code is completely voluntary, and in an economy that as an aggregate is larger
than that of the United States, so far 21 chains and 7 retail associations have signed
up.
It makes for great public relations and "We Care" campaigns, but
so far the Code as it stands has not explained how participating companies can measure
and compare their efforts. And as for reporting, there is no agreed upon standard.